PwC announced today that Logan Tod & Co, Europe’s leading digital analytics and performance optimisation consultancy, will be joining the company’s consulting division to enhance its strategy and consumer offering.
Logan Tod & Co provides diagnostics of clients’ ecommerce operations, through detailed investigation of online ‘Big Data,’ to thoroughly understand their customers’ multichannel behaviour. The company was founded 10 years ago by Matthew Tod, a highly respected industry luminary who is widely acknowledged as a leading thinker and practitioner in this space.
Ashley Unwin, partner and head of PwC’s consulting practice in the UK said:
Logan Tod & Co has worked with over 160 clients across the four key sectors of retail and consumer, media and B2B, banking and finance and travel and leisure. Their offering comprises five key services to clients: Growth & Optimisation Strategy and Execution, Marketing Attribution, Outsourced Analytics, Measurement Strategy, and Customer Experience & Conversion.
Matthew Tod, CEO of Logan Tod & Co and now a partner at PwC said:
“Logan Tod & Co is proud to be joining PwC as we believe our joint capabilities will enable us to deliver richer and more in-depth Digital Analytics and Optimisation services to our existing clients and those of PwC.”
PwC firms provide industry-focused assurance, tax and advisory services to enhance value for their clients. More than 161,000 people in 154 countries in firms across the PwC network share their thinking, experience and solutions to develop fresh perspectives and practical advice. See pwc.com for more information.