Simon Harris, director in PwC's valuations team, said:
"Ofcom has today set out in detail the rules and process involved in the auction. The reserve prices implemented will generate at least £1.3bn for the Exchequer from the auction, but we expect demand for this prime real estate of the airwaves to drive prices up to £2bn - £4bn. The desire for sub 1GHz spectrum is likely to be a key driver of competitive tension."
Brian Potterill, director in PwC's telecoms strategy team, added:
"Despite the differences in opinion expressed during this debate, all parties will share some relief that this auction is now finally going to happen and we can move on to enjoying the benefits of competition in 4G services."
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